AdWords Travel Industry Newsletter (July 2008)

July 2008

AdWords Travel Industry Newsletter In this issue of the AdWords Travel Industry Newsletter, we aim to help you chart the course to advertising dollars well-spent. Since 54 percent of online travelers book half or more of their personal travel online, and online travel spending will represent 35 percent of all travel revenue in 20081, there are a lot of reasons to make sure you're reaching these consumers. In this edition, we'll cover fundamentals as well as new territory to help you get the most out of your AdWords advertising. Read on for advice on strong keyword lists, landing pages, and travel industry resources. Then, learn about engaging audiences with various ad formats and Google Maps features. As always, we want your feedback, so send us any comments or suggestions at travel-newsletter@google.com. Read this newsletter » Thanks for reading, The Google AdWords Travel Team [1] JupiterResearch, US Online Travel Consumer Survey, May 2008 Email Preferences: We sent you this email because you have indicated that you are willing to receive AdWords Newsletters. If you do not wish to receive emails of this nature in the future, please visit your account's Communications Preferences page (https://adwords.google.com/select/EditCommunicationsPreferences - AdWords login required). Remove the check beside "Newsletter", and click "Save Changes". © 2008 Google www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043 Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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Google AdWords: Prepay Balance Running Low

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Coming Soon: AdWords Seminars for Success

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Dear AdWords Advertiser, Are you getting the most out of your AdWords campaigns? Many advertisers interested in improving their results have asked us for more in-depth AdWords training, and we've been listening. We invite you to attend the upcoming AdWords Seminars for Success happening in a city near you. Sign up soon and we'll also give you a $50 credit to spend on AdWords advertising. The seminar is led by an independent and unbiased search marketing professional -- an AdWords advertiser with years of experience who can show you how to choose targeted keywords, organize your account, and write effective ads. Already getting good results from your AdWords ads? Your seminar leader can teach you how to change those results from good to great. The seminar is not a sales pitch -- nobody will be selling you anything. The focus is on improving your AdWords skills and increasing the immediate impact and success of your ads. Whether you're a longtime AdWords advertiser looking for new approaches, or a "newbie" interested in expanding your campaigns, AdWords Seminars for Success can help you meet those goals. Seminars will be offered in two tracks: Beginner & Intermediate, or Advanced. Beginner & Intermediate topics: AdWords Basics: What makes search engine marketing different than other forms of advertising? Discover the best ways to organize your campaigns. Learn common search marketing lingo. Keywords: Discover the keyword strategies that give you the most bang for your buck. Tracking Results: Learn to identify ads and keywords that really work, and to improve those that don't. Advanced topics: Advanced Targeting: See how geographic targeting and the Google Network can focus your campaigns on the most valuable customer segments for your business. Advanced Bidding Options: There's more than one way to bid for your ads. Learn about CPM bidding, the Budget Optimizer, and position preference tools. Creative workshop: Learn how to write ads that turn clickers into customers. Pricing The price for the full-day seminar is $249 per attendee. Sign up at least 7 days in advance and you'll receive a $50 credit to your AdWords account. Thousands of advertisers, both large and small, are building their businesses with AdWords. Learn from the experts and make the most of your advertising budget -- sign up for AdWords Seminars for Success today. Sincerely, The Google AdWords Team Click Here for More Information and to Register Online Seminars are offered in select cities only; session topics and levels may vary by city. $50 credit limited to one per account, per session. Credit will be given to attendees who register at least 7 days before the seminar date. AdWords Seminars for Success are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with or employed by Google. Click here to view the terms and conditions of advertising credits. Links not working? Get more information and register at: http://www.google.com/awseminars © 2008. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. We sent you this email because your account indicates a willingness to receive AdWords account performance suggestions. If you do not wish to receive emails of this nature in the future, please log in to your account, then click 'My Account,' 'User Preferences,' and 'Email Preferences: Edit.' Remove the check beside 'Account Performance Suggestions' and click 'Save Changes.' Google 1600 Amphitheatre Pkwy Mountain View, CA 94043

Google AdWords: Prepay Balance Running Low

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When we receive the funds, your ads will start running (or continue
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Thank you for advertising with Google AdWords.

Sincerely,

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