AdWords Travel Industry Newsletter (July 2008)

July 2008

AdWords Travel Industry Newsletter In this issue of the AdWords Travel Industry Newsletter, we aim to help you chart the course to advertising dollars well-spent. Since 54 percent of online travelers book half or more of their personal travel online, and online travel spending will represent 35 percent of all travel revenue in 20081, there are a lot of reasons to make sure you're reaching these consumers. In this edition, we'll cover fundamentals as well as new territory to help you get the most out of your AdWords advertising. Read on for advice on strong keyword lists, landing pages, and travel industry resources. Then, learn about engaging audiences with various ad formats and Google Maps features. As always, we want your feedback, so send us any comments or suggestions at travel-newsletter@google.com. Read this newsletter » Thanks for reading, The Google AdWords Travel Team [1] JupiterResearch, US Online Travel Consumer Survey, May 2008 Email Preferences: We sent you this email because you have indicated that you are willing to receive AdWords Newsletters. If you do not wish to receive emails of this nature in the future, please visit your account's Communications Preferences page (https://adwords.google.com/select/EditCommunicationsPreferences - AdWords login required). Remove the check beside "Newsletter", and click "Save Changes". © 2008 Google www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043 Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.